Open Access Original Research Article

"Child's Play"; Pestering Power Influencing a Parent's Purchasing Behavior in Sri Lanka

W. M. A. S. M. Wasala, N. Ravindran, W. A. S. C. Bandara, T. Pratheepan, N. A. Jayasuriya, A. A. S. N. Munasinghe

Asian Journal of Economics, Business and Accounting, Page 1-11
DOI: 10.9734/ajeba/2021/v21i1530473

Aims: For years, there has been extensive attention in both theoretical and sociological literature regarding a child's ability to exert influence on behavior; in both developed and developing countries, a child's pester power has well recognized by interested parties. Pester Power, often known as the 'nag factor,' refers to adolescent shopping requests directed at their parents.

Methodology: Due to the scarcity of information available on this social phenomenon in Sri Lanka, this paper focuses on conceptualizing a consistent set of factors and determinants discovered after an extensive literature review from a large number of sources and providing a foundation for future research that addresses an empirical and practical gap.

Results: This paper presents a concept model that can be used by Sri Lankan sociological as well as theoretical academicians and researchers to predict the pester power of Sri Lankan youth and adolescents. The model includes demographic, socio-psychographic, and informative factors that could influence the pester power of Sri Lankan youth and adolescents.

Originality: Because this is the first study of its kind in Sri Lanka, marketers and academics will be able to focus their attention on the growing behavior of young consumers in Sri Lanka in relation to the FMCG market by using this consistent set of factors.

Conclusion: Despite the fact that Sri Lanka has a very traditional culture that places a premium on conformity to group norms and social acceptance and thus confirms a collectivistic culture in which children are expected to be subservient, there is this new wave of incredibly energetic, more informed young children who make their own consumer decisions. Empirical evidence on the increasing participation of children in family purchasing and their conversion into active consumers in a rapidly expanding market in south east Asian countries is predominant.

Open Access Original Research Article

Portfolio Diversification and Performance of Deposit Money Banks: Analysing the Nigerian Banking Industry

Ihejirika Peters Omeni, Aderigha Ades George

Asian Journal of Economics, Business and Accounting, Page 12-27
DOI: 10.9734/ajeba/2021/v21i1530475

The focus is on Portfolio Diversification and Performance of Deposit Money Banks: analyzing the Nigerian banking industry for the period 1990-2019. The study measured treasury bills, ordinary shares, investments in subsidiaries, and foreign investments outside Nigeria as proxies for Portfolio Diversification while Return on Equity as proxy for performance of deposit money banks for the periods under review. In the course of the study, data were obtained from the website of Central Bank Statistical bulletin and annual report of Nigerian Deposit Insurance Corporation (NDIC). The Augmented Dickey Fuller (ADF) test option was used to test for unit roots. The ARDL and Bounds test were used to estimate the short and long run relationships respectively. The study discovered that at short run, treasury bills, and ordinary shares are negatively related and not significantly related to return on equity while investments in subsidiaries and foreign balances outside Nigeria are positively related to return on equity of DMBs at most lag periods. However, it was further observed that at different lag periods the variables do not significantly predict the direction of return on equity of DMBs. Long run relationship was also observed to exist amid treasury bills, acquisition of ordinary shares, investment in subsidiaries, ,foreign investments outside Nigeria and performance of all deposit money banks in Nigeria for the period 1990 – 2019.at short run, DMBs should diversify into investments in subsidiaries , as this would improve return on equity. Deposit Money Banks should also diversify into foreign holdings that would yield positive net present values. Deposit money Banks in Nigeria should diversify into foreign investments with the right mix   that would increase performance. These were some of the recommendations proffered, to the Government, monetary authorities, Central Bank of Nigeria, researchers and Deposit Money Banks in Nigeria.

Open Access Original Research Article

Influence of Knowledge Management Capabilities on the Performance of Mobile Telephone Firms in Kenya

Joy Wachinga, Jared Deya

Asian Journal of Economics, Business and Accounting, Page 28-46
DOI: 10.9734/ajeba/2021/v21i1530476

With intensifying rivalry in the mobile telephone industry, mobile telephone firms are finding knowledge management capabilities as vital resource for ensuring their performance. However, there is scanty empirical literature to help these firm associate knowledge management capabilities to their performance, hence this study which sought to ascertain the inspiration of knowledge management capabilities on the performance of mobile telephone firms in Kenya. it objectives were to; establish the influence of knowledge acquisition, find out the influence of knowledge application, determine the role of knowledge transfer, ascertain how knowledge protection influence, and stablish the joint effect of knowledge management capabilities (knowledge acquisition, knowledge application, knowledge transfer and knowledge protection) on the performance of the mobile telephone firms in Kenya. This study adopted descriptive survey design where it used a target population of the 63 heads of human resources, information marketing and finance from the 21 telephone firms operating in Kenya. Since the target population was easily manageable and readily accessible, census was used. The data which was collected data from primary sources using questionnaires was analysed using quantitative approach to produce descriptive and inferential statistics. In addition, the study tested for its hypothesis testing using; t-test,. F test and Analysis of Variance. The study found that each of; knowledge acquisition, knowledge application, knowledge transfer and knowledge protection have a positive significant effect of performance. The study concluded that on embracing knowledge management capabilities; knowledge acquisition; knowledge application; knowledge transfer; and knowledge protection, mobile telephone firms in Kenya experienced significant improved in performance and as they also gained competitive advantage over their competitors.

Open Access Original Research Article

Board Gender Heterogeneity, Corporate Diversification and Cash Flow Performance of Deposit Money Banks in Nigeria: An Independent and Joint Effect Analysis

Chinedu Jonathan Ndubuisi, Akwuobi Bridget Udekwesili, Onyeogubalu Ogochukwu Nkiru

Asian Journal of Economics, Business and Accounting, Page 47-57
DOI: 10.9734/ajeba/2021/v21i1530477

The objective of this study was to examine the effect of board gender heterogeneity and corporate diversification on cash flow performance of Deposit Money Banks (DMBs) in Nigeria. The study specifically examined the effect of gender heterogeneity and business subsidiary on operating, investing and financing cash flow performances. The study adopted the ex-post facto research design; as the goal is not to manipulate any variable but rather to establish effect. The population comprised quoted DMBs and the sample restricted to a purposive sample of six (6) banks whose annual reports were accessible for the period of 2005-2020 which is the time scope of this study. The data were analysed using the multiple regression technique. The results showed that gender heterogeneity and corporate diversification does not have a statistically significant effect on cash flow performance jointly and individually. Based on these findings, the study recommended that Gender heterogeneity should be allowed on the boards of DMBs not necessarily to promote cash flow performance, but for equity, fairness and relative peace as supported by previous literature.

Open Access Original Research Article

Corporate Governance and Firm Performance of Listed Consumer Goods Companies in Nigeria

Mayowa Ebenezer Ariyibi, Olusola Enitan Olowofela, Olaiya Kehinde Isaig

Asian Journal of Economics, Business and Accounting, Page 58-70
DOI: 10.9734/ajeba/2021/v21i1530478

We examine the impact of corporate governance on firm performance using the accounting measures based on the profitability status of the companies depending on cash flows and inflow from the income statement. In a sample of selected consumer goods companies, the study revealed that board size has positive significant effect on return on sales. Board size and board independence has positive significant effect on profit margin. It also revealed that board size and board independence negative significant effect on operating cash flow. Based on the findings, it is recommended that the organization should take cognizance of its board size since it influences the rate of turnover which is an intrinsic component of the overall performance of the organization. The organization should make sure the board size is regulated on a low-cost reduction basis so it does not induce a negative impact on the profitability status of the organization.

Open Access Original Research Article

Land Use Change from Rice to Maize Farming in Northern Region of Bangladesh: Identifying Causes and Future Prospects

Shahana Khatun Bipasha, Mahmuda Nasrin, Md. Monirul Islam, Pooja Vortia, Farzana Yeasmin, Kamrul Islam

Asian Journal of Economics, Business and Accounting, Page 71-84
DOI: 10.9734/ajeba/2021/v21i1530479

Maize is gaining importance in recent years as a promising crop, but some constraints are intensifying with increased concern over input supply and soil-related environmental sustainability. So, we were interested to assess the financial profitability of maize production over the existing rice cropping system and factors responsible for changing land-use decisions in Northern Bangladesh. The comprehensive comparison revealed that maize farmers got higher returns than the farmers producing boro rice as the calculated BCR for the former (2.14) was higher than the later (1.29). The results of regression analysis showed that maize labor use, maize gross margin, availability of rice for home consumption, and the least rice-producing area had a significant effect on deciding to shift the land from rice to maize cultivation. Therefore, there was a great prospect of maize farming in the study area as a profitable enterprise.