Asian Journal of Economics, Business and Accounting 2022-01-12T08:48:19+00:00 Asian Journal of Economics, Business and Accounting Open Journal Systems <p style="text-align: justify;"><strong>Asian Journal of Economics, Business and Accounting (ISSN: 2456-639X)</strong> aims to publish high quality papers (<a href="/index.php/AJEBA/general-guideline-for-authors">Click here for Types of paper</a>) in all areas of ‘Economics, Business, Finance and Accounting’. This journal facilitates the research and wishes to publish papers as long as they are technically correct, scientifically motivated.</p> Assessment of Career Development on Employee Performance in Private Health Sector in Isiolo County 2022-01-10T11:28:10+00:00 Adan Hatari Hallo Robert Obuba <p>Developing employees for future positions enables organizations to develop and place employees in positions compatible with their career interests, needs, and goals. However, most previous studies on career development did not focus on the private sector. It is against these that the study sought to assess the influence of career development on employee performance in the private sector in Isiolo County, Kenya. The study was anchored under social exchange theory: job embeddedness theory and burnout theory of engagement. The study adopted a descriptive survey design that targeted 397 private medical practitioners in Isiolo County. Stratified and basic random sampling methods were used to choose the population sample of 199 respondents. A standard questionnaire was used as a tool for data collection. The validity and reliability of the questionnaire were calculated using test-retest methods on a sample pilot of 20 medical practitioners chosen from private hospitals in Isiolo County. They were not included in the main study and computed using the alpha coefficient of Cronbach and supervisor guidance. The study established an alpha coefficient of 0.831.&nbsp; A mixed-method approach was used to collect both Qualitative and quantitative data Frequencies, means, and standard deviations were given by descriptive analysis. Multiple linear regression analyses were used to base inferential statistics. ANOVA was used as inferential tools to evaluate the relationship between the study variables with the help of IBM Statistical Package for Social Sciences (IBM SPSS) version 24. Descriptive results indicated a majority of the employees strongly agreed that there are coaching and mentorship programs for career development (M=4.50, SD=1.229). However, there were mixed reactions to the existence of a well-established career path planning aligned with personal goals and interests in the organization where most of the employees remained neutral (M = 3.36, SD = 1.215). With a regression analysis established an R squared of 62.1%, the study suggested another study to establish the other factors that contribute 37.9% to employee performance in the private health sector in Isiolo County.</p> 2021-12-18T00:00:00+00:00 ##submission.copyrightStatement## Relationship between Peer Influence and Gamer’s Satisfaction in Purchasing Virtual Items for Online Mobile Games: Mediating Role of Hedonic Value 2022-01-11T09:21:32+00:00 Kin Man Chow <p>Gaming has long been an interest of studies in the behaviour of youngsters. In particular, game players are spending increasing amount of expenses in purchasing gaming related items. Why mobile game players would purchase virtual items for their games? The aim of this study is to examine the mediating effect of hedonic value to the relationship between peer influence and gamer’s satisfaction. Anonymous questionnaire was used to collect data through a survey website. A total of 126 valid responses were collected in the survey. Data collected were first analysed using confirmatory factor analysis, and the conceptual framework was then examined by using the structural equation modelling. Results revealed that there exists a mediating effect of hedonic value on the relationship between peer influence and gamer’s satisfaction. They provide valuable insights to game developers and marketers on how to enhance gamer’s satisfaction by peer influence through enhancement of hedonic value.</p> 2021-12-20T00:00:00+00:00 ##submission.copyrightStatement## What Impact Does Digital Marketing Tools have on the Financial Performance of Sri Lankan Listed Hotels? 2022-01-12T08:48:19+00:00 P. K. S. D. Premasinghe B. W. T. Ashintha M. A. D. C. H. Perera D. L. P. T. Fernando C. L. Kuruppu A. A. Lokeshwara <p>Digital marketing platforms have recently played a crucial role in hotel marketing and customer interaction strategies. Hotel managers have understood that hotel customers today and future rely increasingly on digital media use. However, the adoption of digital marketing tools appears to be relatively low in listed hotels in Sri Lanka due to unfamiliarity with digital marketing and not being confident in investing in digital marketing tools in achieving the expected financial and non-financial results. A considerable number of research has been carried out throughout the world on digital marketing and business performance; however, a limited study has been conducted in Sri Lanka to evaluate the influence of digital marketing tools on listed hotels’ financial performance. This research fulfills the above gap by measuring the impact of digital marketing tools on the financial performance of Sri Lankan-listed hotels. The study population consists of thirty-seven (37) listed hotels in Colombo Stock Exchange, and the entire population was taken as the sample. The dependent variable used to study the financial performance is the Return on Equity. Digital marketing tools such as social media and mobile marketing are independent variables considered in this study. A self-administrated structured questionnaire was circulated to the marketing professionals. After analyzing the responses using correlation analysis and regression analysis, it was revealed that social media and mobile marketing have a significant positive impact on the hotel’s financial performance. The findings are useful in reducing ambiguity and confusion about financial and non-financial outcomes based on digital marketing tools.</p> 2021-12-20T00:00:00+00:00 ##submission.copyrightStatement##