Lii , Y.- shuh, Ding , M.-C. and Kuo , T.K. 2023. How Do We Perceive Prices? A Three-category Taxonomy of Reference Price Effect on Consumers’ Price Judgments. Asian Journal of Economics, Business and Accounting. 23, 8 (Mar. 2023), 44–51. DOI:https://doi.org/10.9734/ajeba/2023/v23i8953.