Analysis and Application of TikTok E-commerce "FACT" Operation Matrix under the New Format of Interest E-commerce
Gong-Jian Zhou *
The Xiamen University ,Tan Kah Kee College, China.
*Author to whom correspondence should be addressed.
Abstract
Interest-based e-commerce is a kind of e-commerce based on people's aspiration for a better life, meeting users' potential shopping interests and improving consumers' quality of life. TikTok e-commerce, as interest e-commerce, interconnects commodity content with a large number of potential interest users through short videos, live broadcasts and other high-quality content creation and mature recommendation technology, which stimulates the potential demand of users and creates a new incremental market for merchants. In this article, we analyze the new interest e-commerce industry, the characteristics and growth logic of TikTok e-commerce, and break down the value and core operation actions of TikTok e-commerce "FACT" operation matrix. It is expected that merchants can combine their own reality and layout their business strategies around the four FACT business matrices to achieve sustainable user value accumulation and sales growth.
Keywords: Interest e-commerce, tiktok e-commerce, FACT, growth logic, operation matrix