Employee Perception of the Impact of New Technology on Organizational Performance: A Case Study of Anuzo Palm Kernel Oil, Emene, Enugu, Nigeria

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Anthonia Nneka Egbosionu


This study was a critical analysis of the employee perception of the impact of new technology on organizational performance. It was motivated by the often reported employee misalignment with the organizational objective of enthroning new technology as a way of staying afloat in the competition-ridden business climate. The objectives were to: Ascertain the perceived influence of acquisition of new technology on customer loyalty at Anuzo palm Kernel oil in Enugu, and to (ii) determine the extent to which introduction of new methods of production affects customer repeat purchase at Anuzo Kernel palm oil in Enugu. The study employed a quantitative situation analysis study (SAS) approach. In this approach, the quantitative opinion survey technique was employed in gathering data. The data were analyzed statistically. The result of the study shows that the employee of the organization, therefore, sees it as a medium towards effective management and consistent delivery of services to customers which in turn brings about repeated purchases and loyalty from the customers.

Competition-ridden business, kernel oil, organizational performance, loyalty.

Article Details

How to Cite
Egbosionu, A. N. (2020). Employee Perception of the Impact of New Technology on Organizational Performance: A Case Study of Anuzo Palm Kernel Oil, Emene, Enugu, Nigeria. Asian Journal of Economics, Business and Accounting, 19(4), 64-70. https://doi.org/10.9734/ajeba/2020/v19i430313
Original Research Article


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