Asian Journal of Economics, Business and Accounting

This study examined the role of artificial intelligence governance in balancing innovation, ethics, and business growth. It adopted an exploratory research design and analysed secondary data from 10 purposively selected scholarly publications retrieved through Google Scholar using predefined search, screening, and inclusion criteria. The selected literature, published between 2023 and 2026, was coded and analysed thematically to identify recurring patterns relating to artificial intelligence governance, innovation, ethics, regulatory compliance, and business growth. No statistical hypotheses were tested because the study was qualitative. The findings indicated that effective artificial intelligence governance promoted innovation in business organisations by providing regulatory certainty, strengthening accountability, reducing technological risks, and increasing stakeholder trust, thereby encouraging responsible and sustainable innovation. Ethical artificial intelligence practices were associated with business growth through enhanced stakeholder trust, protection of organisational reputation, reduced legal and ethical risks, and responsible innovation that supported long-term organisational sustainability. Regulatory compliance in artificial intelligence governance was associated with sustainable business growth through reduced legal and operational risks, stronger accountability and stakeholder confidence, and a stable environment for responsible innovation and long-term organisational success. The study concluded that effective artificial intelligence governance was essential for balancing innovation, ethics, and business growth. It recommended that organisations and policymakers establish comprehensive governance frameworks that promote responsible innovation, strengthen ethical standards, and ensure continuous regulatory compliance.