The Mediating Role of Organizational Citizenship Behavior and Product Creativity between Risk-taking Tendency, Transformational Leadership and Performance

Vierina Clyde *

Department of Accounting, Economic and Business Faculty, Sultan Ageng Tirtayasa University, Indonesia.

Tubagus Ismail

Department of Accounting, Economic and Business Faculty, Sultan Ageng Tirtayasa University, Indonesia.

Imam Abu Hanifah

Department of Accounting, Economic and Business Faculty, Sultan Ageng Tirtayasa University, Indonesia.

Elvin Bastian

Department of Accounting, Economic and Business Faculty, Sultan Ageng Tirtayasa University, Indonesia.

*Author to whom correspondence should be addressed.


Abstract

This study examines the influence of risk-taking tendencies and transformational leadership on organizational performance, emphasizing the mediating roles of product creativity, organizational citizenship behavior, and management accounting systems (MAS). This study employed a quantitative survey method by distributing self-administered questionnaires to 277 Chief Executive Officers (CEOs) of manufacturing firms in Banten Province. Data were analyzed with structural equation modeling (Smart PLS 3.3). The findings support thirteen hypotheses, demonstrating that risk-taking tendencies and transformational leadership positively affect product creativity and MAS, while product creativity and organizational citizenship behavior further enhance MAS. Moreover, MAS significantly mediates the relationship between both risk-taking tendencies and transformational leadership with performance. Overall, the results highlight that fostering risk-taking behavior and transformational leadership indirectly improves organizational performance through stronger creativity and MAS practices. Theoretically, this study extends organizational behavior and management accounting literature by integrating leadership, creativity, and control systems into a unified framework. Practically, the findings underscore the importance for managers to align transformational leadership styles with organizational needs for creativity, innovation, and calculated risk-taking. Supported by a well-designed Management Accounting System (MAS), this alignment can enhance decision making processes and foster a performance. Managers are encouraged to cultivate leadership behaviors that inspire innovation and support a risk taking tendency, as these elements are shown to significantly contribute to improved organizational performance in dynamic and competitive environments.

Keywords: Risk taking tendency, transformational leadership, performance, management accounting system, product creativeness, organizational citizenship behavior


How to Cite

Clyde, Vierina, Tubagus Ismail, Imam Abu Hanifah, and Elvin Bastian. 2025. “The Mediating Role of Organizational Citizenship Behavior and Product Creativity Between Risk-Taking Tendency, Transformational Leadership and Performance”. Asian Journal of Economics, Business and Accounting 25 (10):158-75. https://doi.org/10.9734/ajeba/2025/v25i102005.

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