http://journalajeba.com/index.php/AJEBA/issue/feed Asian Journal of Economics, Business and Accounting 2020-06-02T16:15:17+00:00 Asian Journal of Economics, Business and Accounting contact@journalajeba.com Open Journal Systems <p style="text-align: justify;"><strong>Asian Journal of Economics, Business and Accounting (ISSN: 2456-639X)</strong> aims to publish high quality papers (<a href="/index.php/AJEBA/general-guideline-for-authors">Click here for Types of paper</a>) in all areas of ‘Economics, Business, Finance and Accounting’. This journal facilitates the research and wishes to publish papers as long as they are technically correct, scientifically motivated.</p> http://journalajeba.com/index.php/AJEBA/article/view/30213 Characteristics of Dairy Value Chain in Jordan 2020-06-02T16:15:17+00:00 Zainab Alhammd zainab.alhammad.za@gmail.com <p>The objective of this report is to analyze the milk value chain in Jordan depending on information gathering by own experience and The Jordan’s ministry of agriculture report 2015.</p> <p>Total amount of milk production by dairy subsector is (266599) tons which represent 44% of total milk consumption, Sheep and Goat milk production is (78436) tons and the amount of imported &nbsp;&nbsp;&nbsp;milk converted as fresh milk is (262845) tons, which is represent more than 43% of total consumption.</p> <p>The agriculture sector in Jordan consists of two main sub-sectors: Crop production and livestock industry. Livestock is estimated to contribute to about one-half of the total agricultural GDP. The production of food producing animals is valued to around JD820 million; JD435 million generated from the poultry industry and JD385 million from dairy cattle and small ruminants (sheep and goats) enterprises Ministry of Agriculture.</p> <p>The livestock industry consists of facilities of food producing animals (dairy cattle, poultry, sheep, and goats) and several supporting services (factories of veterinary medicines, feed factories, milk processing plants, slaughter houses, and marketing services).</p> 2020-05-27T00:00:00+00:00 ##submission.copyrightStatement## http://journalajeba.com/index.php/AJEBA/article/view/30214 A Study on Online Purchase Motivation, Perceived Risk and Behavioral Intention of Sports Goods Consumption 2020-05-30T07:48:55+00:00 Chou, Hsiu-Yueh showshow5353000@gmail.com Chen, Fei-Chuan <p>The purpose of this study is to analyze the characteristics of consumer behavior, and the relationship among purchase motivation, perceived risk, and behavioral intention. In this study, 594 valid questionnaires were collected from consumers who bought sports goods online. After statistical analysis, this study found that: 1. Sports shoes are the main products consumers buy online. 2. There is no difference in purchase motivation, perceived risk, and behavioral intention between genders.3. Consumers of different ages have different purchase motives and perceived risks. 4. Consumer purchase motivation and perceived risk have predictive effect on behavioral intention.</p> 2020-05-30T00:00:00+00:00 ##submission.copyrightStatement## http://journalajeba.com/index.php/AJEBA/article/view/30215 Advancing Palm Kernel Business in Nigeria through Effective Marketing 2020-06-01T07:14:46+00:00 Bossey, Felix Ozimede felixbosseyozimede@gmail.com Udo, Joseph Sunday C. L. Ihekoronye <p>Many Entrepreneurs just delve into business in the name of starting a business without first finding out the best production methodology for increase output and the various ways that the product and its bye products can be disposed for more profit. Palm kernel is a money spinning venture. The process involve in palm oil extraction from the palm fruit is still crude. Marketing starts with product idea generation. The research therefore is aimed at finding out the best palm kernel separation method that will give the highest production volume. This will eventually help the organization meet market demand that will lead to the desired sales volume/profit. Three palm kernel separation methods were carried out using 25 kg of palm kernel for each. Time taken for these operations was taken. Thorough put was calculated. The result obtained was that mechanical cracking machine with pneumatic separation has a faster operation time and higher output than two other separation methods. This study discovered about fourteen (14) potential business areas for investors and entrepreneurs in palm kernel ventures. A graph of annual palm kernel availability and price fluctuation was developed. The recommendations emanating from the analysis are: (1) Investors, entrepreneurs and processors are advised to go for mechanical cracking and pneumatic separation machine for efficiency and effectiveness (2) Buy palm kernel nut by April, May and June then sell off their stored palm kernel nut to make profit by September to October, and (3) Should reevaluate their investment on palm kernel business against the coming year by December.</p> 2020-06-01T00:00:00+00:00 ##submission.copyrightStatement## http://journalajeba.com/index.php/AJEBA/article/view/30216 Fresh-Cut Vegetable at Supermarkets in Bangladesh: Focus on Customer Perception and Factors Influencing Purchasing Decision 2020-06-02T03:50:54+00:00 Shakila Salam shampa.bau@gmail.com Samia Afrin Mousumi Saha <p>The concept of fresh-cut vegetables is relatively new and its demand has increased tremendously. The study was designed to assess the customer's perception and to determine the factors influencing customer's decision to purchase fresh-cut vegetables. Both primary and secondary data were used in this study. A total of 103 vegetable customers from eight outlets of SHWAPNO supermarket were selected through random sampling technique and interviewed directly. For measuring perception of the respondents and identifying influential factors, a 5-point Likert scale and multiple logistic regressions were used. The majority of the customers had moderately favorable attitude towards fresh-cut vegetables. They perceived different attributes of fresh-cut vegetable like ready-to-cook and time-saving nature, appearance, quality and hygiene as most appealing. Results of the Log it model reveals that education, family member, occupation, having maid servant, income, perception have significant effect on purchasing of fresh-cut vegetables. Having higher education, larger family and higher income increases the possibility to purchase fresh-cut vegetables whereas having maid-servant negatively affect their purchasing decision. One fifth portion of total customers complained about the availability, packaging and supplied volume of fresh-cut vegetables. Therefore, it is possible to expand fresh-cut vegetable market in Bangladesh by taking appropriate measures.</p> 2020-06-02T00:00:00+00:00 ##submission.copyrightStatement##